Bengalooru-Analysis

With the re-naming of 'Bangalore' seeming almost inevitable,let me attempt a PEST analysis of this exercise.

Political: One thing is for sure,the incumbent CM of karanataka will definitely gain a political mileage from this. It shall help him to divert the media's attention from the current exposure of Bangalore's dwindling infrastructure and the Belgaum fiasco.This shall also help him to pitch into the 'Core Kannadiga' voting segment.This will also mellow down our ex-PM from the same state if not jovial.A lot of debate in informal circles regarding the fanatiscm of neighbouring states for their regional languages but "why not in karnataka" would also be quelled.

Economical: The direct and immediate adverse impact will be on state exchequer.This includes changing the ledgers,directives, address details,renaming the transport modes et al.Another one is the branding expense, the brunt of which would be equally shared by corporates as they too need to educate their clients and prospects that we have a presence in 'Bengalooru' which is erstwhile 'Bangalore'.Measure the loss of oppurtunity cost of our work timings when we would be visiting govt offices for official changes 'Address in Passport, Domiciles '

Social:I dont think it will matter too much to the common junta but for the local staunch kannadigas.Indeed it will give them a sense of proud on hearing a North Indian conversing with his friend "Hi AB, jaldi se bengalooru aja,aaj kal bahut walk-ins ho rahein hain yahan,bengalooru ka mausam bhi bahut mast hain"

Technological:Being the tech hub i dont see this as a major issue in this re-naming exercise.Thats a different matter altogether that there might be another directive very soon to rename all MNC's as "Microsoftu","Accenturu".

Iam done .Thanks.